Children Are Always Beautiful, Naturally®

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Frequently Asked QuestionsFAQs About Your Baby Natural Hair Care Products


What is the difference between your "all-natural" products and other products that claim to have natural ingredients?

Many companies highlight that their products "include natural ingredients", but that does not mean their products are "all-natural". Look closely at the ingredient lists for their products, and you’ll often find harmful chemicals like parabens, petrolatum, and sulfates. CARA B NaturallyTM is committed to ensuring that our products are truly all-natural and chemical-free. We work with all of our manufacturing partners and suppliers to make sure we are delivering the highest quality product possible. As proof of our commitment to using only natural ingredients, our products have been awarded the coveted Natural Products Association certification – the only personal care product line specifically formulated for ethnic children to earn such a distinction.

What is the NPA?

Founded in 1936, the Natural Products Association (NPA) is the nation's largest and oldest non-profit organization dedicated to the natural products industry. The NPA includes as its mission to “advocate for the rights of consumers to have access to products that will maintain and improve their health”. The NPA demands rigorous standards and comprehensive analysis of any product seeking an NPA seal of approval. CARA B Naturally is proud to be a certified member of the Natural Products Association. Click here for more information about the NPA.

Why is natural best?

"At CARA B Naturally, we truly believe our children's skin and hair is naturally beautiful and should be treated as such; it does not need to be chemically altered or weighed down with synthetic products and ingredients. Of greatest concern; however, is the potential negative impact of harsh chemicals on children's overall health. Emerging scientific studies point to possible links between chemical ingredients commonly found in personal care products and serious illnesses and/or chronic diseases like hormonal changes, vital organ damage, and skin irritation. While some studies remain inconclusive, and more analysis of the potential harm caused by these chemicals is underway, CARA B Naturally is determined to simply avoid chemicals altogether, and offer only the best all-natural products for your children."

You highlight several chemicals that are NOT found in CARA B NaturallyTM. Why do you avoid these chemicals?

Our products are paraben-free, petrolatum-free, phthalate-free, sulfate-free and mineral oil-free. All of these harmful chemicals can be commonly found in many popular children's personal care products.

Parabens are believed to mimic the hormone estrogen and, according to the US Environmental Protection Agency, parabens can interfere with the function of the body's endocrine system.

Sulfates, commonly used in Shampoos, are believed to mimic the hormone estrogen and can cause severe eye damage.

Phthalates, have been shown to cause damage to the liver, kidneys, lungs, and reproductive system; phthalates are commonly used in lotions in the United States, but have been banned in European Union cosmetics.

Petrolatum, often used in moisturizing creams and oils, is derived from petroleum and is linked to potentially cancer-causing impurities; petrolatum is banned in European Union cosmetics.

Mineral oil, makes up 100% of some popular baby oils; mineral oil is derived from petroleum, linked to potentially cancer-causing impurities, and known to dehydrate the skin and inhibit the production of natural oils. Source: United States Environmental Protection Agency.

Are your products safe for newborns?

Yes. Our products are safe for babies and children of all ages. They have been clinically-tested by an independently certified consumer product safety lab. However, as with any product, if you have special concerns, please consult with your child’s physician.

Is your shampoo/body wash tear-free?

Yes. CARA B NaturallyTM Shampoo/Body Wash is clinically-tested and certified as a tear-free product to make bath time a more enjoyable experience for you and your child. However, as with any product intended for babies and young children, please be careful to avoid direct contact with the eyes.

Have your products been lab tested?

Yes. Our products have been tested by certified and accredited labs to ensure that they meet our high standards, are safe, and comply with our product claims.

Do you offer any products specifically for adults?

No, but adults find that they enjoy using our products for themselves as well! Focusing our attention on products specifically for ethnically diverse babies and children enables us to ensure the highest quality – a standard that children and adults alike can appreciate.

Will CARA B NaturallyTM be offering any new or additional products for children?

Yes. We are always thinking of new products that will benefit our children. While the research and development process takes time, we will expand our product line to include more items focused on the diverse needs of ethnic children’s skin and hair. If you are interested in receiving information about any new product launches, please click here to be added to our mailing list. Additionally, if you have any product suggestions, please feel free to email us at

What methods of payment can I use?

Payment for all on-line orders require a credit card. We accept the following major credit cards: Visa, American Express, Mastercard, Discover Card Once you follow the instructions in the check-out section and place your order, we will charge your card and email you a confirmation number.

Can I place an order over the phone?

CARA B NaturallyTM does not accept phone orders at this time. We certify that shopping on our site is safe and secure.

Are your products made in the USA?

Yes. Our products are made in the USA.

is your company headquartered?

Our company is headquartered in Charlotte, NC.