Children Are Always Beautiful, Naturally®

Conditioner and Hair Mist are Back! We thank you for your patience and are working hard to bring the rest of your favorite items back in stock as soon as possible!

About Us

About us
CARA B Naturally

CARA B Naturally® is a family business based in Charlotte, NC, founded by sisters Landra Booker Johnson and Kristi Booker. We offer premium quality, genuinely all-natural alternative to products that are currently available for ethnically diverse babies, children and their families.

There are many other children's products that claim to be natural, but still include chemicals and synthetic ingredients. When we say we're all-natural, we mean it. CARA B Naturally products are free of parabens, petrolatum, phthalates, sulfates, mineral oil, artificial fragrances and preservatives.


Our customers can feel good about using CARA B Naturally® – promoting the belief that our Children Are Always Beautiful, Naturally™.


As proof of our commitment to using only natural ingredients, our products have been awarded the coveted Natural Products Association certification – the only personal care product line specifically formulated for ethnic children to earn such a distinction.