CARA B Naturally® is a family business based in Charlotte, NC, founded by sisters Landra Booker Johnson and Kristi Booker. We offer premium quality, genuinely all-natural alternatives to products that are currently available for ethnically diverse babies, children and their families.

We are dedicated solely to children's personal care – our singular focus on all-natural skin and hair care products for ethnic babies and children enables our steadfast commitment to that mission. At the heart of our company is a desire and goal to promote positive images and messages for and about ethnically diverse children; we believe their natural beauty should be celebrated and treasured. This is a theme that carries through from our company logo, to our labeling, and to the quality of our all-natural products.