Why Natural is Best

At CARA B Naturally, we truly believe our children's skin and hair is naturally beautiful and should be treated as such; it does not need to be chemically altered or weighed down with synthetic products and ingredients. Of greatest concern, however, is the potential negative impact of harsh chemicals on children's overall health. Emerging scientific studies point to possible links between synthetic and chemical ingredients commonly found in personal care products and serious illnesses and/or chronic diseases.

Our products are paraben-free, petrolatum-free, phthalate-free, sulfate-free and mineral oil-free. All of these harmful chemicals can be commonly found in many popular children's personal care products. For more information about what you should know about the chemicals commonly found in children's skin and hair care products, below is a list of commonly used chemicals that are believed to be harmful: 


Parabens are believed to mimic the hormone estrogen and, according to the US Environmental Protection Agency, parabens can interfere with the function of the body's endocrine system.

Sulfates, commonly used in Shampoos, are believed to mimic the hormone estrogen and can cause severe eye damage.

Phthalates, have been shown to cause damage to the liver, kidneys, lungs, and reproductive system; phthalates are commonly used in lotions in the United States, but have been banned in European Union cosmetics.

Petrolatum, often used in moisturizing creams and oils, is derived from petroleum and is linked to potentially cancer-causing impurities; petrolatum is banned in European Union cosmetics.

Mineral oil makes up 100% of some popular baby oils; mineral oil is derived from petroleum, linked to potentially cancer-causing impurities, and known to dehydrate the skin and inhibit the production of natural oils.

While some studies remain inconclusive, and more analysis of the potential harm caused by these chemicals is underway, CARA B Naturally is determined to simply avoid chemicals altogether, and offer only the best all-natural products for your children.