About Us

CARA B Naturally® is a family business based in Charlotte, NC, founded by sisters Landra Booker Johnson and Kristi Booker.  We offer premium quality, genuinely all-natural alternative to products that are currently available for ethnically diverse babies, children and their families.

We are dedicated solely to children's personal care – our singular focus on all-natural skin and hair care products for ethnic babies and children enables our steadfast commitment to that mission. At the heart of our company is a desire and goal to promote positive images and messages for and about ethnically diverse children; we believe their natural beauty should be celebrated and treasured. This is a theme that carries from our company logo, to our labeling, and to the quality of our all-natural products.

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There are many other children's products that claim to be natural, but still include chemicals and synthetic ingredients. When we say we're all-natural, we mean it. CARA B Naturally products are free of parabens, petrolatum, phthalates, sulfates, mineral oil, artificial fragrances and preservatives.

As proof of our commitment to using only natural ingredients, our products have been awarded the coveted Natural Products Association certification – the only personal care product line specifically formulated for ethnic children to earn such a distinction.

Our customers can feel good about using CARA B Naturally™ – promoting the belief that our Children Are Always Beautiful, Naturally™.